Naveen Gudigantala is an Associate Professor at the University of Portland’s Pamplin School of Business. He holds a Ph.D. from Texas Tech University (2009) and his research focuses on issues concerning consumer and firm behaviors in online environment, the use of Artificial intelligence/machine learning in organizational settings, creation of value from the use of business analytics, gray markets and intellectual property rights, and information systems education. His journal articles have appeared in internationally reputed journals in information systems (IS) and in reference disciplines of marketing and management (e.g. Communications of AIS, Decision Support Systems, Journal of Information Systems Education, etc.). He has also presented his work at many prestigious international conferences (e.g. The International Conference on Information Systems, The Americas Conference on Information Systems, etc.) He has served as a reviewer for more than ten of Information Systems’ top academic journals (e.g. Journal for Associate for Information Systems, Decision Sciences, Decision Support Systems, etc.), in addition to serving as an associate editor for Information Systems’ leading academic conference (ICIS). He has taught courses in graduate, undergraduate and online format and some of his courses include: business analytics, data science, operations and technology management, systems analysis, and decision modeling. He has won the “difference maker” award from the University of Portland in 2011 in addition to being nominated multiple times for the university-wide teaching excellence award. Prior to his Ph.D., he earned his M.S. from Texas Tech University (2004), P.G.D.B.M. from Institute of Public Enterprise, India (2000), and a bachelor’s degree in commerce from Osmania University, India (1998).